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Lace up for Kids is a fundraiser,
founded by Primary Aim nearly
23 years ago. The program was
in response to research which showed that many children would go to school with worn and battered shoes. The Lace Up for Kids campaign is a program whereby new sneakers are solicited and dropped off at Wendy's restaurants.

The program begins midsummer and ends just  prior to the beginning of school. The shoes are then distributed to the children who need them and qualify through a screening done in conjunction with Eastside Community Ministry. Nearly 1,000 children a year receive a new pair of sneakers. Lace Up for Kids is a Trademark of Primary Aim, LLC
Lace Up For Kids
School Incentive Program
Primary Aim participates in many different school incentive programs throughout the school year. Some examples include Awards Programs for Perfect Attendance, All A's, Most Improved, and Good Behavior, just to name a few. If teachers are interested in incentive programs, contact the Primary Aim Marketing Department. We will be happy to work with you. (740-454-2569).

Primary Aim also supports High School Athletics and numerous Youth Athletic Programs.

Along with support of schools, Primary Aim supports Foundation scholarships at several colleges including Zane State College in Zanesville, Ohio and West Virginia University in Morgantown West Virginia.
Halloween Treat Book
Primary Aim sells Halloween Treat Books each year as part of a fund raiser for The Dave Thomas Foundation for Adoption and Easter Seals. The book cost $1.00 and consists of 10 Junior Frosty coupons. A GREAT DEAL, and a wonderful, safe treat for the kids! Stop in and purchase your Halloween Treat Books at any Primary Aim Wendy's during the month of October! Not only will you be giving the best treat to the kids, but you will be helping the cause of adoption.
Wendy's Joins with Veterans Advantage to Honor U.S. Veteran and Military Families
Wendy's and Veterans Advantage have partnered to provide Veterans Advantage members special WendyMail offers throughout the year at Wendy's restaurants nationwide.
Visit website for additional details
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